Scheduling, invoicing, contracts, intake forms, care plans — one tool for the business side. Plus a free app for your clients that makes them actually better to work with.
Get startedWho it's for
Intake forms, session scheduling, invoicing — built for private and small-cohort teaching.
Short-engagement packages, care plans with sleep goals, 24/7 feeding + check-in visibility.
Birth, postpartum, fertility, loss, abortion support — one tool across all arcs.
Order intake, contracts, scheduling pickup/drop-off, invoicing.
Peer counselors, CLCs, La Leche League leaders — feeding data without the clinical overhead.
Night nannies, day doulas, home help — scheduling, invoicing, family care plans.
Whatever your flavor of support: session scheduling, invoicing, care plans with goals.
Also a doula, lactation consultant, or counsellor? We have dedicated pages for those too.
The tool gap
You're running a real business — invoices, contracts, scheduling, intake forms — without a tool that speaks perinatal. Generic CRMs want to sell you wedding timelines. Practice-management tools assume you're a clinician. Nothing in between fits.
Meanwhile, your clients are between sessions and you have no visibility into how things are actually going until next time you see them.
Cradled is for the middle — the full-spectrum birth-work space that's been underserved by every tool built for adjacent industries.
The business side
Scheduling, invoicing, contracts, templates — everything HoneyBook and Dubsado do, built for birth work instead of weddings.
Set your availability once. Clients book from the app or via a link. Google Calendar sync built in.
Build your contract once, send with one click, clients e-sign on any device. Partner co-signing if you need it.
Line items, packages, payment plans, tax. Stripe, e-transfer, cash — track every method. Refund tracking built in.
Build your own intake forms, care plans, session notes. Clone from our starter library or start blank. Assign to clients individually.
Inquiry → active → graduated. Manage the full arc without burying clients in a generic CRM.
Revenue, refunds, client volume, outcomes. Export to CSV for your accountant — no QuickBooks subscription required.
Keep every dollar you charge
Your Stripe account, your money. Deposits land directly in your bank. Stripe's processing fee is the only deduction — same rate you'd pay direct. Prefer e-transfer or cash? Track those too, zero cost.
Between-session visibility
6 domains — mood, energy, body, support, comfort, bonding. You see trends between sessions.
Build plans with client-specific goals. Track progress between sessions. See stuck goals early.
When mom shares access, you see the partner's state too. Household context, not just one person.
Declining trends, skipped check-ins, stuck goals — flagged so you know before the next session.
If feeding support is part of what you do: per-feed logs, latch comfort trends, type breakdowns.
After each session, log what was covered. Client sees a plain-language summary; private notes stay yours.
When your client sees other providers, they can share the notes with you in real time. Complete picture.
Birth plan, postpartum plan, or whatever you co-build — stored with her, shareable with her support team.
The unfair advantage
This isn't a client portal with your logo. The mom-side app is a complete pregnancy-to-postpartum support experience she'd want on her phone even without you.
Her support circle — partner, family, friends — finally knows what she needs. Less chaos means better sessions with you.
He gets his own space, his own check-in, his own guidance. Not an afterthought tacked onto her account.
Real guidance, not AI. She gets context for what she's experiencing, not just numbers.
Birth plan, postpartum plan, care plans from you, notes from other providers. Not a folder of PDFs.
Giving your client the app is a gift, not a cost. She can use it free, forever — even after your time together ends.
How it works
You don't have to ask inquiries to install an app before they've decided to book. Expand the surface as the commitment deepens.
A new lead comes in. Add them to your pipeline with a name and email. No app install, no friction for them yet.
Send your intake form and schedule a first session. They fill it out in the app before you meet.
Your contract, their e-signature, first invoice paid. Stripe, e-transfer, or whatever works for both of you.
At signing, they're invited to join the app — and everything you've already done (intake, contracts, invoices) connects to their profile automatically.
From the founder
I'm Kristi — a registered social worker and certified birth and postpartum doula. I come at this as a doula, but the reality is that no single tool has served the full-spectrum birth-work community well.
Cradled is built around the practice work we all share: scheduling, contracts, intake, invoicing, care plans, session notes. And the perinatal-specific pieces — birth plans, postpartum wellbeing, feeding data, village coordination — are there for the parts of your work that need them.
Whatever your corner of birth work looks like, we'd love to hear how Cradled fits — or what's missing.
Pricing
Cradled takes zero from client payments. Stripe's standard processing fees apply.
$0/mo
Forever. No credit card.
$14.99/mo
Locked at this rate for as long as you stay subscribed.
Already on another tool?
Lock in $14.99/mo today — migrate when you're ready. Most CPs are mid-year on another platform. Sign up now, run Cradled alongside what you have, and switch fully when your other plan ends. Your $14.99 rate stays for as long as you stay subscribed.
Create your account, add your first client, and run your whole practice from one place.
Get started