Whatever you do for families, manage it here.
Scheduling, invoicing, contracts, intake forms, care plans — one tool for the business side. Plus a free app for your clients that makes them actually better to work with.
Get startedcradledapp.com/app
Scheduling, invoicing, contracts, intake forms, care plans — one tool for the business side. Plus a free app for your clients that makes them actually better to work with.
Get startedWho it's for
Intake forms, session scheduling, invoicing — built for private and small-cohort teaching.
Short-engagement packages, care plans with sleep goals, 24/7 feeding + check-in visibility.
Birth, postpartum, fertility, loss, abortion support — one tool across all arcs.
Order intake, contracts, scheduling pickup/drop-off, invoicing.
Peer counselors, CLCs, La Leche League leaders — feeding data without the clinical overhead.
Night nannies, day doulas, home help — scheduling, invoicing, family care plans.
Whatever your flavor of support: session scheduling, invoicing, care plans with goals.
Also a doula or lactation consultant? We have dedicated pages for those too.
The tool gap
You're running a real business — invoices, contracts, scheduling, intake forms — without a tool that speaks perinatal. Generic CRMs want to sell you wedding timelines. Practice-management tools assume you're a clinician. Nothing in between fits.
Meanwhile, your clients are between sessions and you have no visibility into how things are actually going until next time you see them.
Cradled is for the middle — the full-spectrum birth-work space that's been underserved by every tool built for adjacent industries.
Run the practice
Scheduling, contracts, invoicing, and payments in one place — whatever your corner of birth work, the business half gets done in daylight.
Availability, e-signed contract, and a Stripe payment link in one flow — no email chase.
Invoicing with auto-charge payment plans; track paid / overdue at a glance.
Keep every dollar — 0% platform fees, deposits land in your own Stripe.
Everything included
Keep every dollar you charge
Your Stripe account, your money. Deposits land directly in your bank. Stripe's processing fee is the only deduction — same rate you'd pay direct. Prefer e-transfer or cash? Track those too, zero cost.
See between visits
The days you’re not there, Cradled shows you — so you arrive already knowing what today’s session is about.
Daily check-ins across six domains — you see trends, not a single-day snapshot.
Alerts surface low stretches or 3+ quiet days before your next session.
Session prep pulls notes, goals, feeding, and partner trends into one glance.
Everything included
The unfair advantage
Every client gets a free pregnancy-to-postpartum app she’d want on her phone even without you — not a portal with your logo.
Her village coordinates itself — meals, errands, quiet hours — without her having to ask.
Her partner is a first-class user, with his own check-ins and guidance.
Every plan in one place — birth, postpartum, yours, and notes from other providers.
Everything included
Giving your client the app is a gift, not a cost — free forever, even after your time together ends.
How it works
You don't have to ask inquiries to install an app before they've decided to book. Expand the surface as the commitment deepens.
A new lead comes in. Add them to your pipeline with a name and email. No app install, no friction for them yet.
Send your intake form and schedule a first session. They fill it out in the app before you meet.
Your contract, their e-signature, first invoice paid. Stripe, e-transfer, or whatever works for both of you.
At signing, they're invited to join the app — and everything you've already done (intake, contracts, invoices) connects to their profile automatically.
From the founder
I'm Kristi — a registered social worker and certified birth and postpartum doula. I come at this as a doula, but the reality is that no single tool has served the full-spectrum birth-work community well.
Cradled is built around the practice work we all share: scheduling, contracts, intake, invoicing, care plans, session notes. And the perinatal-specific pieces — birth plans, postpartum wellbeing, feeding data, village coordination — are there for the parts of your work that need them.
Whatever your corner of birth work looks like, we'd love to hear how Cradled fits — or what's missing.
Pricing
Cradled takes zero from client payments. Stripe's standard processing fees apply.
$0/mo
Forever. No credit card.
$14.99/mo
Locked at this rate for as long as you stay subscribed.
Already on another tool?
Lock in $14.99/mo today — migrate when you're ready. Most CPs are mid-year on another platform. Sign up now, run Cradled alongside what you have, and switch fully when your other plan ends. Your $14.99 rate stays for as long as you stay subscribed.
Create your account, add your first client, and run your whole practice from one place.
Get started