Between your consults, feeding disappears into 2am exhaustion. Cradled captures it in real time — latch comfort, duration, frequency, type — so you walk into session two with a week of truth instead of a foggy recap.
Get startedThe visibility gap
You ask: how often, how long, which side, how did the latch feel? She tells you what she can remember — pieced together across sleep-deprived nights. The gap between what actually happened and what gets reported is where your best clinical work goes missing.
On the admin side, you're juggling consult scheduling, invoicing for packages, and chasing clients for intake forms — across tools that weren't built for perinatal work.
Cradled closes both gaps. Your clients log every feed in real time. You walk into session two with a week of truth.
Feeding data, structured
Designed around what lactation consultants actually need to see.
Type (breast, pump, formula, combo), side, duration, time. She taps once; the log builds itself over the week. You see the pattern, not a recap.
Each feed tagged easy / some difficulty / hard. Three consecutive ‘hard’ triggers a flag. The escalation shows up before she even mentions it.
Build a plan with specific goals (e.g. ‘try one bottle feed per day by Friday’, ‘two pain-free latches by session two’). She tracks progress; you see it live.
Most LC engagements are 1–3 sessions. Cradled handles the full arc — prenatal consult, initial postpartum, follow-up, done — without making it feel like a long-term CRM.
Practice management
Everything HoneyBook does — scheduling, invoicing, contracts, intake — scoped to how perinatal care actually works.
Set availability once. Clients book from the app or via a link. Appointments sync to your Google Calendar automatically.
Build your consent or service agreement once, send with one click, client e-signs on any device. Signed contracts filed by client automatically.
Create invoices for single consults or multi-session packages. Payment plans for bigger bundles. Paid / overdue / refunded tracking. Stripe, e-transfer, cash — whatever your clients pay with.
Build your own intake forms. Clone from a template library. Mom fills it out before your first session — no paper, no PDFs, no back-and-forth email.
Inquiry → scheduled → active → graduated. Short engagements stay organized without being buried. Add managed clients who aren’t on the app yet; they auto-connect when they sign your contract.
Aggregate feeding trends, consult volume, revenue. Export invoices and refunds to CSV for your accountant. No QuickBooks subscription required.
Keep every dollar you charge
Your Stripe account, your money. Deposits land directly in your bank. No platform cut, no markup. Stripe's standard processing fee is the only deduction. Prefer e-transfer or cash? Track those too, zero cost.
More than just feeding
Mood, partner stress, sleep patterns — they all shape milk supply and confidence. Cradled shows you the context alongside the data.
Daily check-ins across mood, energy, body, support, comfort, and bonding. Postpartum recovery matters for supply and flow. You see if something's slipping before session two.
When mom shares partner access, his check-in trends come through too — stress, coping. Household dynamics shape feeding outcomes.
Three hard latches in a row, or no feeds logged for 12+ hours, or declining wellbeing — you get flagged before your next session.
After each consult, log a plain-language summary your client can re-read, plus private notes only you see. Summary goes to her; private stays yours.
The unfair advantage
The mom-side app is a complete perinatal support experience — not a client portal with your logo on it. She gets real value even outside your sessions, which makes logging feed data actually happen.
Quick taps during a feed, not paragraphs later. The UX is built for 2am one-handed use.
He gets his own check-in and his own role in feeding support. When he's logging bottles, you see it too.
Her support circle knows what she needs without her asking — meals, night relief, quiet hours. Less exhaustion means better feeding outcomes.
Week-by-week guidance written by birth workers, not AI. Context for what she's experiencing, not just numbers.
Her app stays free even after your time together ends. Good for her, good for referrals, good for your reputation.
How it works
You don't have to ask prospects to install an app before they've decided to book.
A new lead comes in. Add them with a name and email. No app install, no friction for them yet.
Send your intake template and book the first consult. She fills it out in the app before the session.
Package or single-session, she signs on any device. First payment goes through Stripe or whatever method you prefer.
At contract signing, she's invited to join the app — intake, contract, invoices all connect to her profile automatically. Feeding logs start flowing in.
What Cradled isn't
Not a clinical charting tool. Your session summary and private notes work, but detailed assessments (oral function exams, formal weight checks, diagnostic work) should stay in whatever clinical system you already use.
Not an insurance billing system. If you bill insurance, keep using the tool that handles claims. Cradled handles the cash-pay side — invoices, Stripe, e-transfer, packages.
Not a replacement for your clinical credentials. We're a practice and care-coordination tool, not a credential or continuing-ed provider.
We'd rather be honest about the lines than stretch claims you'd have to walk back.
From the founder
I'm Kristi — a registered social worker and certified birth and postpartum doula. I'm not an IBCLC, but I've spent ten years watching families struggle with feeding, and I've seen how much better consults go when the data isn't being reconstructed from sleep-deprived memory.
We built the feeding timeline around that — real-time logging, trend visualizations, latch comfort tracking — because that's where the clinical conversation actually starts. The rest of the practice tools are there so you don't need a second subscription to run your business.
If you're an IBCLC or practicing LC and you want to help shape what Cradled does next, we'd love to hear from you.
Pricing
Cradled takes zero from client payments. Stripe's standard processing fees apply.
$0/mo
Forever. No credit card.
$14.99/mo
Locked at this rate for as long as you stay subscribed.
Already on another tool?
Lock in $14.99/mo today — migrate when you're ready. Most CPs are mid-year on another platform. Sign up now, run Cradled alongside what you have, and switch fully when your other plan ends. Your $14.99 rate stays for as long as you stay subscribed.
See full pricing & feature comparison →
Also a doula or other birth worker? We have pages for those too.
Create your account, add your first client, and run your whole practice from one place.
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