Every doula business tool in one place: clients, scheduling, contracts, invoicing, and plans. And everything you send lands in the free Cradled app your client already uses every day, so she books, signs, fills in, and keeps up without a single portal login.
Get started
The gap you already know about
You're chasing contract signatures over email, sending invoice reminders one at a time, and piecing appointments together across a calendar, a notes app, and a Google doc. Generic CRMs don't speak doula; spreadsheets don't scale.
Meanwhile, your prenatal conversations live in your notes, not in a system the family can act on. After birth, you see your client for a few hours a week. By Thursday she's had two sleepless nights and you don't find out until your next visit.
Cradled closes both gaps, without adding to your workload.
The connected practice
Other tools send your client emails and a portal she'll visit twice. Cradled connects your dashboard to an app she already opens every day for her own pregnancy and postpartum, so everything you send her is in one place, and everything she does comes straight back to you.
YouSet your availability and appointment types once.
HerBooks her own time in the app. She and her partner get reminders the day before and an hour before.
YouSend your agreement.
HerReads and signs it in the app. Her partner can co-sign.
YouSet up a deposit and a payment plan.
HerSees what’s due and how far along her plan is, with reminders before each due date.
YouAssign your intake form and your own plan templates.
HerFills them in from her app. You’re notified the moment she does.
YouLog the visit: what you covered, what you decided, what’s next.
HerSees the summary in her app and works on the goals you set together.
YouSee the check-in trends she shares, and get alerted on a hard day.
HerChecks in daily, messages you and her partner in one thread, and has an “I need my doula now” button.
No chasing signatures by email, no “did you get my invoice?”, no forms lost in an inbox. Connecting her is free, and she keeps a full prenatal-to-postpartum companion of her own.
Client management, contracts & invoicing
The business half of the work (booking, signing, getting paid) done in daylight, not after the kids are down.
Availability, e-signed contract, and a Stripe payment link in one flow. No email chase.
Auto-charge payment plans: deposit now, the rest on your schedule, failed cards retried for you.
Keep every dollar: 0% platform fees, deposits land in your own Stripe.
Everything included
Doula scheduling
Your hours, your appointment types, your calendar. Clients book their own time from your real availability in the app, and everyone gets reminded.
Two-way Google Calendar sync: appointments go onto your calendar, and your busy times keep clients from booking over them.
Clients book, cancel, and reschedule from your availability in the app. No back-and-forth to find a time.
She and her partner get reminders the day before and an hour before, so fewer visits get missed.
Everything included
Running a team? Overnight postpartum shifts and care teams are part of Cradled for collectives.
Keep every dollar you charge
Your Stripe account, your money. Deposits land directly in your bank. No platform cut, no markup, no middle layer. Stripe's standard processing fee is the only deduction, same fee you'd pay them direct. Prefer e-transfer? Track those too, zero cost.
For reference: HoneyBook, Dubsado, and most category tools charge a monthly subscription and processing fees. The all-in gap on a $2,000 birth package is real.
Client care between visits
You see her a few hours a week. Cradled shows you the days in between, so you arrive already knowing what today’s visit is about.
A six-question daily check-in: you see trends, not a single-day snapshot, and you’re alerted when she has a hard day.
The moment a client fills out a plan or intake form, you get a nudge, so nothing sits unseen until your next visit.
Session prep pulls notes, goals, feeding, and partner trends into one glance.
Everything included
Privacy first: your client chooses whether you see her check-in scores and trends. Her call, changeable anytime. You never see more than she's comfortable sharing.
Labor & boundaries
Her labor message cuts through silent mode. Everything else waits for morning. Reachable when it counts, not on call 24/7.
In labor mode her messages arrive as critical alerts that can wake you through silent mode and Do Not Disturb, once you allow them.
On-call dates per client: time-sensitive inside the window, quiet hours honored outside.
One thread with mom and her partner: real labor coordination, no group-chat chaos.
Everything included
The connection
Every client you connect gets the full Cradled app free, and that connection flows back to you as prep before a visit and context after one. It is a real support experience for her, and a clearer picture for you.
Connecting a client unlocks the whole app for her, and Cradled Premium comes with it: Kristi's guides, in-depth plans, and weekly content, free while she’s your client.
Her village coordinates itself (meals, errands, quiet hours) without her having to ask.
Her partner gets their own account and journey, and the check-ins they choose to share flow straight back to you.
Everything included
Giving your client Cradled is a gift, not a cost. She can use the app free, forever, even after your time together ends.
From inquiry to client
You don't have to ask prospects to install an app before they've decided to hire you. The tool expands as the commitment deepens. And a client who never installs the app can still be supported entirely over email: contracts, invoices, forms, and shared files all work by link.
A new lead comes in. Add them to your pipeline with a name and email. No app install, no friction for them yet.
Schedule a discovery call. Log notes. Track where they are in deciding.
Send your contract via email. They sign on any device. First deposit is paid via your Stripe link or whatever method you prefer.
Invite them to the app from your contract or an invite link. When they join, everything you've already done (visits, contracts, invoices, appointments, files) moves into their account automatically.
From one doula to another
I'm Kristi, a registered social worker and certified birth and postpartum doula. I've supported nearly 100 families through the full arc, from inquiry to postpartum graduation.
Every tool I tried either ignored the clinical half of my work (HoneyBook), ignored the admin half (notes apps), or was built by people who'd never been on a midnight breastfeeding call (everything else). So my husband and I built the thing I wished existed.
If you've ever left a client's home wishing you could do more between visits, or wishing your admin didn't eat the evening after, this is that tool.
Pricing
Cradled takes zero from client payments. Stripe's standard processing fees apply.
$0/mo
Forever. No credit card.
$14.99/mo
Locked at this rate for as long as you stay subscribed.
Already on another tool?
Lock in $14.99/mo today. Migrate when you're ready. Most CPs are mid-year on another platform. Sign up now, run Cradled alongside what you have, and switch fully when your other plan ends. Your $14.99 rate stays for as long as you stay subscribed.
See full pricing & feature comparison →
Growing into a team? Cradled has a plan for collectives.
Not a doula? We also have pages for lactation consultants and other care providers.
Questions
Create your account, add your first client, and run your whole practice from one place.
Get started