Run your entire practice from one place — scheduling, invoicing, contracts, plan templates — and give your clients a free prenatal-to-postpartum app that actually helps them between visits.
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The gap you already know about
You're chasing contract signatures over email, sending invoice reminders one at a time, and piecing appointments together across a calendar, a notes app, and a Google doc. Generic CRMs don't speak doula; spreadsheets don't scale.
Meanwhile, your prenatal conversations live in your notes — not in a system the family can act on. After birth, you see your client for a few hours a week. By Thursday she's had two sleepless nights and you don't find out until your next visit.
Cradled closes both gaps — without adding to your workload.
Run the practice
The business half of the work — booking, signing, getting paid — done in daylight, not after the kids are down.
Availability, e-signed contract, and a Stripe payment link in one flow — no email chase.
Auto-charge payment plans: deposit now, the rest on your schedule, failed cards retried for you.
Keep every dollar — 0% platform fees, deposits land in your own Stripe.
Everything included
Keep every dollar you charge
Your Stripe account, your money. Deposits land directly in your bank. No platform cut, no markup, no middle layer. Stripe's standard processing fee is the only deduction — same fee you'd pay them direct. Prefer e-transfer? Track those too, zero cost.
For reference: HoneyBook, Dubsado, and most category tools charge a monthly subscription and processing fees. The all-in gap on a $2,000 birth package is real.
See between visits
You see her a few hours a week. Cradled shows you the days in between — so you arrive already knowing what today’s visit is about.
Daily check-ins across six domains — you see trends, not a single-day snapshot.
Alerts surface low stretches, declining trends, or 3+ quiet days before your next visit.
Session prep pulls notes, goals, feeding, and partner trends into one glance.
Everything included
Privacy first: your client controls exactly what you see. Summary, scores, or full trends — her call, changeable anytime. You never see more than she's comfortable sharing.
Labor & boundaries
Her labor message cuts through silent mode. Everything else waits for morning. Reachable when it counts — not on call 24/7.
Labor mode bypasses Focus & Do Not Disturb — her next message wakes you, even on silent.
On-call windows per client: time-sensitive inside the window, quiet hours honored outside.
One thread with mom and her partner — real labor coordination, no group-chat chaos.
Everything included
The unfair advantage
Every client gets a free prenatal-to-postpartum app — not a portal with your logo, a real support experience that outlasts your contract.
Her village coordinates itself — meals, errands, quiet hours — without her having to ask.
Her partner is a first-class user, with his own check-ins and guidance.
Birth & postpartum plans, built together and shared with you.
Everything included
Giving your client Cradled is a gift, not a cost. She can use the app free, forever — even after your time together ends.
How it works
You don't have to ask prospects to install an app before they've decided to hire you. The tool expands as the commitment deepens.
A new lead comes in. Add them to your pipeline with a name and email. No app install, no friction for them yet.
Schedule a discovery call. Log notes. Track where they are in deciding.
Send your contract via email. They sign on any device. First deposit is paid via your Stripe link or whatever method you prefer.
At contract signing, they're invited to join the app — and everything you've already done (visits, contracts, invoices) connects to their profile automatically. No manual merging.
From one doula to another
I'm Kristi — a registered social worker and certified birth and postpartum doula. I've supported dozens of families through the full arc, from inquiry to postpartum graduation.
Every tool I tried either ignored the clinical half of my work (HoneyBook), ignored the admin half (notes apps), or was built by people who'd never been on a midnight breastfeeding call (everything else). So my husband and I built the thing I wished existed.
If you've ever left a client's home wishing you could do more between visits — or wishing your admin didn't eat the evening after — this is that tool.
Pricing
Cradled takes zero from client payments. Stripe's standard processing fees apply.
$0/mo
Forever. No credit card.
$14.99/mo
Locked at this rate for as long as you stay subscribed.
Already on another tool?
Lock in $14.99/mo today — migrate when you're ready. Most CPs are mid-year on another platform. Sign up now, run Cradled alongside what you have, and switch fully when your other plan ends. Your $14.99 rate stays for as long as you stay subscribed.
See full pricing & feature comparison →
Not a doula? We also have pages for lactation consultants and other care providers.
Create your account, add your first client, and run your whole practice from one place.
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