Run your entire practice from one place — scheduling, invoicing, contracts, plan templates — and give your clients a free prenatal-to-postpartum app that actually helps them between visits.
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The gap you already know about
You're chasing contract signatures over email, sending invoice reminders one at a time, and piecing appointments together across a calendar, a notes app, and a Google doc. Generic CRMs don't speak doula; spreadsheets don't scale.
Meanwhile, your prenatal conversations live in your notes — not in a system the family can act on. After birth, you see your client for a few hours a week. By Thursday she's had two sleepless nights and you don't find out until your next visit.
Cradled closes both gaps — without adding to your workload.
Practice management
Scheduling, invoicing, contracts, templates — plus the workflows generic tools don't have, like birth plans and postpartum stages.
Set your availability once. Clients book from the app or via a link. Appointments sync to your Google Calendar automatically — no double-bookings, no back-and-forth DMs.
Build your contract once, send with one click, client e-signs on any device. Partner co-signing supported. Your signed contracts live alongside the client, organized by date.
Create invoices with line items, tax, and packages, and send them with a Stripe payment link. Or save a card on file and let Cradled auto-charge a payment plan — deposit now, the rest on your schedule, with automatic retries if a card fails. Track paid / overdue / refunded; Stripe, e-transfer, or cash.
Birth plans, postpartum plans, intake forms — built your way. Clone system templates or create your own from scratch. Mom and partner answer separately. You see where they align and where they need to talk.
Inquiry → prenatal → due soon → postpartum → graduated. One view, clear stages. Add managed clients who aren’t on the app yet — log visits, send contracts, track birth details. When they sign their first contract, they join you in the app automatically.
Birth outcomes, feeding trends, wellbeing averages, village health across your caseload. Export invoices and refunds to CSV for your accountant. Everything your tax filing needs, none of the QuickBooks license.
Send resources, handouts, and documents to any client — in the app for connected clients, or a private link for app-less ones. See what they’ve opened.
Stay in touch — without losing yourself
Real labor coordination — her partner's in the thread. Real boundaries — quiet hours respected. Real alerts — labor mode bypasses silent. Nothing generic about it.
One thread, three people. She's in labor and her partner is the one texting timing — they're both on it. No SMS chaos. Photos, voice notes, history that doesn't get lost in a group chat.
When labor starts, her next message wakes you up. iOS Critical Alerts and Android bypass DnD — even if your phone is on silent. Configurable on-call windows so it only happens when you're actually on call for her.
Set when you're on call for each client — typically due_date − 2 weeks through birth + 2 weeks. Time-sensitive notifications during the window; quiet hours respected outside. No more being woken up by a question that wasn't urgent.
Set your default quiet hours once. Clients get an in-thread acknowledgement (“I’m in quiet hours, I’ll respond in the morning”) instead of silence. Labor mode still cuts through.
Latch shots, ultrasound peeks, hospital room glimpses — shared in the conversation, organized by date. Stored privately with end-to-conversation access control.
Prefer your clients call or text? Disable in-app messaging from your settings. Labor-mode alerts still come through. You stay in control of where care happens.
Keep every dollar you charge
Your Stripe account, your money. Deposits land directly in your bank. No platform cut, no markup, no middle layer. Stripe's standard processing fee is the only deduction — same fee you'd pay them direct. Prefer e-transfer? Track those too, zero cost.
For reference: HoneyBook, Dubsado, and most category tools charge a monthly subscription and processing fees. The all-in gap on a $2,000 birth package is real.
Extended care
The clinical visibility no practice management tool has. Because we built it for doulas.
Log what was covered after each visit. Your client sees a plain-language summary; your private clinical notes stay yours alone.
She checks in daily across mood, energy, body, support, comfort, and bonding. You see trends, not snapshots. Session prep flags when things slip.
When she shares partner access, you see his check-in trends too — stress, coping, connection. The whole household picture.
Build personalised plans for mom, partner, or both. Track goal progress between sessions. See stuck goals before they become setbacks.
Per-feed logs: type, duration, latch comfort. Trend charts. Latch difficulty flags. Especially useful if you offer lactation support.
When she sees her midwife or OB, she can log the notes and share them with you instantly — organized by date and provider. No more relay-by-text.
Consecutive low check-in days, declining trends, no check-in for 3+ days — you'll know before your next visit.
Delivery type, interventions, location, duration, support present. Build your birth analytics over time, even for clients who never joined the app.
Privacy first: your client controls exactly what you see. Summary, scores, or full trends — her call, changeable anytime. You never see more than she's comfortable sharing.
The unfair advantage
Cradled is built mom-first. The app she gets alongside your contract is a complete prenatal-to-postpartum support experience — not a client portal with your logo on it.
Her support circle — partner, family, friends — knows exactly what she needs. Meals, errands, quiet hours. No more ‘let me know if you need anything.’
He gets his own check-in, his own guidance, his own birth-day readiness. Not an afterthought tacked onto her account.
Mood, energy, body, support, bonding. Plus pregnancy-week and postpartum-week content written by birth workers, not AI.
Built collaboratively, stored in one place, shared with you and her support team. Not a PDF that gets lost in a hospital bag.
Giving your client Cradled is a gift, not a cost. She can use the app free, forever — even after your time together ends.
How it works
You don't have to ask prospects to install an app before they've decided to hire you. The tool expands as the commitment deepens.
A new lead comes in. Add them to your pipeline with a name and email. No app install, no friction for them yet.
Schedule a discovery call. Log notes. Track where they are in deciding.
Send your contract via email. They sign on any device. First deposit is paid via your Stripe link or whatever method you prefer.
At contract signing, they're invited to join the app — and everything you've already done (visits, contracts, invoices) connects to their profile automatically. No manual merging.
From one doula to another
I'm Kristi — a registered social worker and certified birth and postpartum doula. I've supported dozens of families through the full arc, from inquiry to postpartum graduation.
Every tool I tried either ignored the clinical half of my work (HoneyBook), ignored the admin half (notes apps), or was built by people who'd never been on a midnight breastfeeding call (everything else). So my husband and I built the thing I wished existed.
If you've ever left a client's home wishing you could do more between visits — or wishing your admin didn't eat the evening after — this is that tool.
Pricing
Cradled takes zero from client payments. Stripe's standard processing fees apply.
$0/mo
Forever. No credit card.
$14.99/mo
Locked at this rate for as long as you stay subscribed.
Already on another tool?
Lock in $14.99/mo today — migrate when you're ready. Most CPs are mid-year on another platform. Sign up now, run Cradled alongside what you have, and switch fully when your other plan ends. Your $14.99 rate stays for as long as you stay subscribed.
See full pricing & feature comparison →
Not a doula? We also have pages for lactation consultants and other care providers.
Create your account, add your first client, and run your whole practice from one place.
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