Every doula in your collective gets the full Cradled toolkit — and you get what no spreadsheet has ever given you: your whole team's clients, care steps, and coverage on one page.
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Running a collective is its own job
Each doula runs her own clients her own way, so you're checking in over text to find out where things stand. The “system” is a shared doc nobody updates. And when a doula is at a birth or out of town, somehow it's your phone that rings — you're the default backup for everyone.
Solo practice tools can't see any of this. They were built for one practitioner, one client list, one login.
Cradled's collective plan is built for the owner's seat: your team keeps working the way they work, and you finally get the view across all of it.
The owner's view
The Team dashboard is the roll-up you've been cobbling together from texts and spreadsheets — live, and nobody has to file a report to keep it that way.
All active clients across the team — who's assigned, what stage they're in, prenatal or postpartum — without asking anyone for an update.
Your standard client flow as a matrix: every client, every step, ticked off as the assigned doula completes it. Consistency you can see.
Births attended, average time at births and prenatal visits, per-doula breakdowns — the numbers you need for planning and fair caseloads.
Who's on call, who's covering whom, and where a gap falls back to you — flagged before it becomes a 3am surprise.
The shared client flow
You define the steps once — intake, birth planning, prenatal visits, the birth, postpartum follow-up — and every client in the collective is tracked against them. Your doulas tick steps off as they go; you see progress without asking.
It's the difference between hoping your team follows the process and knowing every family got it.
On-call & coverage
Each doula sets her own backup from the team. Going out of town or heading into a birth? Two taps hands her clients to her cover, with a note so nothing is lost in the handoff. When a client urgently needs her doula, Cradled rings the right person — and escalates down the chain if she doesn't answer — instead of defaulting to you.
Every doula names her cover. Gaps that fall back to the owner are flagged on your dashboard.
“Cover for me” — rest of today, overnight, or 24 hours — with a handoff note attached.
A client's “I need my doula now” goes to whoever is actually on call, then escalates if unanswered.
Client billing, your way
Some collectives bill centrally; in others, each doula collects from her own clients. Cradled does both: flip central billing on and every client payment settles to the collective's account, or leave it off and each doula keeps her own Stripe payouts.
Either way you get the full billing toolkit — invoices, packages, card-on-file payment plans that charge automatically (deposit now, the rest on schedule), and Cradled takes 0% of it.
For your doulas
Each doula in your collective works Cradled exactly like a solo doula does: her own clients, her own schedule, contracts, invoices, visit notes — and her clients get the free Cradled app through pregnancy and postpartum.
Your collective plan covers all of them with unlimited clients. One subscription, one bill, no one chasing teammates for their share.
Pricing
One plan for the whole team, priced by size — every doula gets the full toolkit. Founding rates for our first 25 collectives, locked for as long as you stay.
Every plan starts with a 14-day free trial — no credit card
Every plan includes
Optional add-ons: white-label branding +$25/mo · extra care providers +$5/mo each · direct founder access (pricing on request).
Start your free trial today — we'll tailor your plan and send it to activate during the trial. Larger collective (16+)? Contact us.
Getting set up
Sign up as a care provider — free, no card. If you're already on Cradled, you're a step ahead.
One click in your account settings makes you the owner — you keep all your own clients exactly as they are, and your 14-day free trial starts right here.
Tell us your team size — we'll send you a plan to accept — then add teammates by email from the Team dashboard. Each doula keeps her own client book; you get the roll-up.
Give your doulas one great tool, your families one standard of care, and yourself one page that shows it's all working.
Get started