Pricing

Start free. Scale when you're ready.

Cradled takes zero from client payments. Stripe's standard processing fees apply.

Free

$0/mo

Forever. No credit card.

  • 1 active client + 1 demo client for onboarding
  • Every feature: scheduling, invoicing, contracts, plan templates, reports
  • Stripe Connect: 0% platform fee
  • Your clients get the free Cradled app
  • Email support (48hr)
Start free
First 100 CPs

Founding

$14.99/mo

Locked at this rate for as long as you stay subscribed.

  • Unlimited active clients
  • Every feature, at scale
  • Priority email support
  • Cancel anytime, no lock-in
Become a founding member

Collective

from $49/mo

14-day free trial · no card

By team size: Essentials (2–5) $49, Care (6–15) $99, Pro (16+) custom. Founding rates available.

  • Up to 10 doulas, unlimited clients for each
  • Team dashboard: clients, care steps, coverage, reports
  • Shared client flow across the team
  • Central billing or per-doula payouts, your call
  • One bill: no separate subscriptions to wrangle
See the collective plan

Already on another tool?

Lock in $14.99/mo today. Migrate when you're ready.

Most practice tools cost more, and most CPs are mid-year on a commitment. We get it. Become a founding member now, keep using your current setup alongside Cradled, and switch fully when your other plan ends. Your $14.99 rate stays for as long as you stay subscribed, even after standard pricing kicks in.

Limited to the first 100 CPs. Automatically applied at checkout.

Everything, compared

Same features. Different client limits.

Free gets the whole product for one client. Founding scales it.

FeatureFreeFounding
Active clients1Unlimited
Demo client (for onboarding)IncludedIncluded
Scheduling + Google Calendar sync✓✓
Contracts + e-signing✓✓
Invoicing + payment plans✓✓
Stripe Connect (0% platform fee)✓✓
Plan templates (birth, postpartum, intake)✓✓
Client pipeline (inquiry → graduated)✓✓
Prenatal visit logs + private notes✓✓
6-domain wellbeing check-ins✓✓
Partner check-in visibility✓✓
Care plans + goals✓✓
Feeding timeline + trends✓✓
Birth details + analytics✓✓
Practice reports + CSV export✓✓
Refund tracking✓✓
Your clients get the Cradled app free✓✓
Email support48hr SLAPriority

Keep every dollar you charge

Zero from us on client payments. Ever.

Your Stripe account, your money. Stripe's standard processing fee is the only deduction, same rate you'd pay Stripe direct. Prefer e-transfer, cash, or cheque? Track those too, no fees at all.

Questions

Things you'd reasonably ask.

What counts as an “active” client on the Free plan?
An active client is one you haven’t archived. Your demo client and archived clients don’t count toward the limit, so when a client graduates, archive her to free up the spot. Her history stays in your account.
What happens after the first 100 founders sign up?
Founding pricing locks in for everyone who signed up before slot 101. We’ll announce standard pricing as we approach the cap. If you become a founder now, your $14.99/mo stays $14.99/mo for as long as you keep your subscription, even after standard rates take effect.
I’m locked into a yearly plan with another tool. Can I still sign up?
Yes, and we’d encourage it. The Founding rate is locked from the day you subscribe. Sign up now, keep using your current tool until its renewal, and migrate fully when you’re ready. You don’t lose the $14.99 rate while you transition.
What happens when I cancel?
You keep access through the end of your billing period. After that your account drops to Free. All your data stays. Your active-client count just has to fit the Free limit to keep adding new clients, but nothing is deleted.
Do you offer refunds?
Monthly billing: no pro-rated refunds (cancel to stop future charges). Email support for anything out of the ordinary: we’re a small team, not a chatbot.
Is there a free trial on Founding?
No trial: the Free plan is the trial. You can run a real client end-to-end on Free. When you outgrow 1 active client, become a founder.
What about Apple/Google Play billing?
The CP dashboard billing lives on the web (Stripe). Your clients’ mom-side app uses the normal App Store / Play Store billing for their own subscription, but that’s completely separate. Their billing never touches your account.
Are there fees on client payments?
Cradled takes 0%. Stripe charges its standard processing fee on card payments (roughly 2.9% + 30¢ in Canada, see stripe.com/pricing for current rates). E-transfer, cash, cheque, and "other" payment methods are tracked without any fee at all.
Can I add a second practitioner or team member?
Yes, that’s the Collective plan. Turn your account into a collective (you stay the owner and keep all your clients), add your doulas by email, and one plan, tailored to your team’s size, covers everyone: unlimited clients for each, plus the team dashboard, shared client flow, and coverage tools. Tell us how many doulas you have and we’ll send you a plan to activate. See the For Collectives page for the full picture.

Ready when you are.

Create your account, add your first client, and run your whole practice from one place.

Get started